I'll go along with the Burn an Accountant Today scenario. Most Management, not only in the NHS, is ruled by Accountants who are only interested in profits. You only have to look at the latest situation where BP, for example, make a few billions of pounds profit but complain because their profits have dropped. Accountants want to see a percentage increase in profit
every year. Common sense tells us that this can only go on so long before you hit the buffers.
If drugs can be prescribed in European countries which are not available, because of cost, in the UK then something is drastically wrong. It isn't just not being cost effective in the UK it is also a Post Code lottery within the UK. Scotland prescribe some drugs which aren't available below the border. Within the UK you find some Health Authorities allowing GP's to prescribe one type of drug while in an adjacent Authority it is banned.
The NHS wants a good shake up to get rid of the "cost effective" brigade and supply the best drugs for the job country wide.